nbsp;   Recently, the government information online spout jiangmen city news caused industry of hot debate. The message says, jiangmen hardware sanitary ware enterprise week losses tens of millions yuan. "A week is losing millions of dollars, a month more than 600 jobs, the report cites the" local strength enterprise controller of words, let see this message surprised at how the industry members. < BR > & NBSP; & NBSP; "In chaozhou ceramic sanitary wares, real production enterprise of hardware fittings factory, part is rarely to jiangmen, heshan with goods, jiangmen shuikou town enterprise to provide more for chaozhou sanitary ware supporting products, export hindrance and domestic housing market downturn should become the enterprise of troubled main reason", chaozhou a insiders told reporters.
     The brilliant "sanitary ware kingdom" > and
     For professionals are concerned, kaiping, guangdong shuikou town, fujian nanan and zhejiang Ryan is China three plumbing &bathing production base. Kaiping shuikou town and with its industrial centralization degree is high, enterprise standard operation celebrated. In early 2002, shuikou town by the Chinese hardware products association officially named "China faucet production base". Since then sanitary industry cluster level rising, enterprise scale expands unceasingly. At present, shuikou plumbing equipment production sales enterprise has developed many 500, plumbing products accounted for 40% of the domestic market, its products are exported to more than 60 countries and regions around the world. These achievements, make shuikou town with "sanitary kingdom" gesture to show the charm of itself.
     In a short time, shuikou town 1967 cluster effect of hardware plumbing industry is more and more obvious, "kaiping plumbing industry though in financial crisis suffered a bigger impact of, but also can see from the side compared with nanan kaiping has its certain advantages, though with extensive domestic nanan resists a certain channels of financial storm, actually, we can see, the so-called" domestic channel "is nothing but hundreds of thousands of nanan out, and the enterprise but sales from family workshop with family enterprise and management is not standard, cannot establish standard of company system. Seemingly without outside doing single, actually to the current many enterprises have no ability to pick the single", ShenWang wei yu that ZhangZuoCheng nanan general manager.
     In 2001, before the end of the plumbing &bathing spout enterprise in through a period of development, has appeared after the bottleneck of industrial expansion. Some enterprise because of can not find to expand production of land, plan evacuated shuikou town. In order to break the ZhenWei, shuikou later in a few years, and has invested more than 9,000 yuan has successively developed four period, with a total area of more than 4500 acres of shuikou industrial park. Let shuikou town industry accumulation ability greatly ascend, batch in new factories in runner.
     The result obtain is a good thing, but these results in a certain extent also covers shuikou town existing problem. Industry insiders thinks generally, shuikou town hardware plumbing industry forming time is short, low starting point, causing shuikou town plumbing &bathing industry overall technical content is not high, low value-added products. "Kaiping has certain except huayi company outside, other local famous strength of the enterprise at product quality is not the enterprise with nanan equivalent grade, just as we compared ZhongYu wei yu, a lot of money for the construction of human to his products company, and produces pay great attention to the quality of the products." LinWenWu said ZhongYu sanitary marketing vice-president.
     Industrial cluster still lack the core engine
     Behind any phenomenon has its profound reasons, shuikou town enterprise weeks kui 10 million yuan and not an isolated case. In China's three plumbing &bathing base, shuikou town has many practice is worthy of affirmation, such as local governments to the industry's support, not only have special industrial park, and special exhibition - China (shuikou) plumbing &bathing equipment exhibition fair, this exhibition has successfully hosted seven sessions. But from the current situation, shuikou town existing problems lies not in the development of industrial level how, but in its plumbing &bathing industry itself still needed to improve. The core problem is the product quality problems.
     For the current situation of the spout concerned, the product quality problems is still the largest current this industry development problems. "Product quality problem is the most deadly of, at the beginning if long run, shuikou town some money while still in when much make some basic research would not so. Otherwise, tide, difficult to have what as." Some professionals and even issued such sigh with regret. < BR > & NBSP; & NBSP; Reporters in the interview also learned that shuikou people very clearly the importance of quality, but small businesses is overmuch, some products in the enterprise inferior to a certain extent, the whole industry sapped shuikou, a few enterprises also hope that the relevant departments to intensify random quality. Xingda light industry (Hong Kong nine shepherd with LinJiaJun general manager wang jie, said: "kaiping, although from chaozhou, sanitary bibcock than nanan nearly complete many will choose, but at present the enterprise kaiping really need better quality supporting bibcock, chaozhou enterprise will come for OEM enterprise, we ly company this year have received several chaozhou enterprise order."
     Many of the auxiliary nozzle sanitary industry factory is type enterprise of zhejiang, fujian manufacturers, and now these parts are supply through middlemen, middlemen usually by fujian, zhejiang small factory delivery, cause the overall cost rises and delivery date is difficult to control. This phenomenon has become the undisputable fact, also be restricted shuikou wei yu is one of the main reasons for industrial development.
     Bibcock enterprise still need to consolidate the leading position
     "Sell faucet year can sell to 14 billion enterprise after all is not much, besides plumbing &bathing products mostly for sanitary ware products do, this industry has supporting China's many primary industry characteristics, enterprise numerous, but overall quality is limited, bibcock enterprise advantage is not apparent, product quality is uneven," the industry insiders point of view also let us from industry development point of view, see some of China's plumbing &bathing industry development grain.
     Authorities from shuikou town data we can see, shuikou town output value over 100 million yuan of enterprise have more than 10 factories, including huayi, sheehan is one of the leading. In addition, the fixed asset exceeds million yuan, the products have 30 enterprise exported more than 10 home.
     Give priority to with export let shuikou town enterprise appeared "sweet" flowering of foreign domestic situation, and nine of animal husbandry and ShenLu nanan grenada, compared ZhongYu enterprises, including huayi, sheehan, the enterprises in domestic popularity than nanan enterprise. Tell from channel construction, shuikou enterprise also appears weak. Wenzhou enterprise are all through the relatives and friends make marketing network, wenzhou products as wenzhou businessmen throughout the country, and these points of the brand loyalty is high, that's also shuikou enterprise and incomparable.
     "Enterprise should pay attention to brand strategy, strength enterprise name brand is extremely important. As mentioned will think of nine nanan plumbing shivers ware, mention will remember guzhen town lamp lighting, and mentioned huayi floolwing the leading enterprise, everyone who can immediately say up to? Local industry leading need more local media publicity, only play 'banyan effect' can flourish." with the whole industry The insiders one expresses the shuikou enterprise brand construction still need to strengthen the facts.
     Export type market cause shuikou unmarketable products
     "Nanan also has export enterprises, but most of the enterprise is engaged in the export. Especially nine big company such as grazing, channel has already spread three fourth market, the domestic market is very stable, so the impact of limited" by the dealer, nine grazing in an interview.
     Kaiping shuikou town plumbing &bathing accessories with annual sales of more than 30 million yuan, the export volume every year by 20 percent, in 2007 was Chinese sanitary ceramics association named "Chinese plumbing &bathing production base". Heshan plumbing &bathing products and materials production enterprise, a mainly distributed in the address. Currently have hardware and plumbing &bathing production enterprise over 280 home, a total investment of more than 10 billion yuan, 2007 achieve output of 18 billion yuan, with apple, TaiLin, KangLiYuan, sunny and a number of prestigious enterprises that defend bath.
     Regardless of kaiping, most enterprise heshan or export is strong, weak, many domestic enterprises to export and domestic 7:3 than reach, and in some higher domestic market sales share less. This situation also can to a certain extent explain why the same financial turmoil in nanan, fujian, zhejiang and under market share is relatively stable ryanair, which affected the most significant spout.
     In the past the main ways of pearl river delta enterprise profit is relying on product price advantage in international market, and subordinate under the impact of financial crisis, this model has become history, the present situation of shuikou and enterprise character, also have heshan practical significance.
     To change the status quo, shuikou enterprise of thinking to many problems, but the current urgent needs to solve, taut brand building this string, actively explore the domestic market, insist on two legs, excavate the shuikou plumbing &bathing market advantages of itself, to the technology innovation as a breakthrough, realize industrial upgrading
     Wei yu integration ceiling as an emerging market, and early development of the industry association in coordination and leading enterprise participation, to make a unified national standards, this undoubtedly to strengthen the industry association supervision, promoting self-discipline are of positive significance. And in standards drafting process, Mr Pugh well-known brands such as shown on technology tough requirement, more let us see the whole bathroom industry constantly innovate, the promotion product competitive ability, technology and caring the rights and interests of consumers, honourable spirit.