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| 2009 wei yu the enterprise should how to face the industry downturn |
Adding time
：2011-5-28 |
| 2009, by the financial turmoil, whether international economic situation or sanitary industry are low, in the face of such situation, as sanitary wares enterprise should how better to long-term development go? Cost-effective products popular enterprise should change strategy meeting opportunity undeniable, financial crisis does give the export wei yu brings certain influence, but at the same time, in the new economic environment, people's consumption habits a subtle change subsequently. Europe America, ect many customers of luxury goods before consumption, in this case, gradually began to focus on the price higher consumption, quality products and assurance, the price of the mid-range even partial cheap products will be very popular. For the domestic market, many terms before the flagship in high-end market is now looking for enterprise, the interests of the growth. According to reporter understanding, this year many enterprises that defend bath have adjusted the management strategy, played the "high quality, low price" marketing idea, quality trustworthy at the same time, with the price to attract customers. Financial crisis for those with strength, has the enterprise management ideas that might will is an opportunity. From "copy" to a "differential" how to create "the Chinese brand" should think more Chinese enterprises "copy" ability, foreign brand in many cases in domestic OEM. However, how to create "China brand bathroom", in 2009, continue to become an issue of concern within the industry. Poems in ChenHengJi's general manager wei mann said when accepting a reporter to interview, compared with foreign brand bathroom of our domestic sanitary brand advantage first should still on the price. The quality superiority is also there, because of foreign many brand is from domestic OEM out. He thinks, at present, we should strengthen the propaganda, Chinese sanitary brand packaging dynamics, it also need industry joint effort. And want to create "Chinese sanitary brand", besides should constantly improve the competitiveness of enterprises, how to improve product differentiation is the key. Including product craft differentiation and service differentiation, and the company's management level, quality concept, the whole team process control, cost control ability to wait to have close relations. Manufacturers should strengthen dealers strategic cooperation "honesty" to become the enterprise core competitiveness in the financial crisis, many enterprises market environment, now can be found with previous marketing different, now more is needed to manufacturer and distributor form strategic partnerships, rather than a single business. So, for enterprise speaking, now should first of "good faith" in the first place. Facing the financial turmoil, "honesty" should be as a kind of of the enterprise core competitiveness and reflect. In the financial storm front, integrity is particularly important. As manufacturers speaking, facing the current situation, the more should actively to face, actively cooperate with customer needs, meet their requirements. Have to say, for dealers speaking, also should consider manufacturer of the difficulty of win-win, everybody. The financial crisis in fact is not terrible, terrible is the enterprise no innovation, not to consider customers, considering the dealer. Afterword: whether financial crisis or when a customer, are still exists, and could not because of the financial crisis, the world will stop working. Able to offer our customers want something, and a reasonable price, what time there is a market. If you are a bubble, in the financial crisis, will soon disappear before, but as long as it is really doing the enterprise, the confidence to all the unfavorable factors. |
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